Competition in the destination wedding market is hotter than a fire station’s pole-cam. My goodness, dahrlings, it's comforting to witness those boys wrap their hard python thighs around that little pole at a moment's notice.
Calling 911, fire burning at Ivanna's! Woo oooh...
Hard Rock’s new all inclusive wedding line is also on fire. They have launched with the slogan: You can’t kick ass in sandals! Now, I admit, at one or two of my weddings, I have wanted very badly to kick my new husband, but I had no idea it was the rockin’ nuptial thing to do.
I suspect Sandals isn’t overly concerned about this line being drawn in the sand. The ass kicking ceremony isn’t likely to be included in their Martha Stewart lineup and I don’t think she would find it ‘a good thing.’ On the other hand, Hard Rock offering agents wedding car wrappers is kicking sand right onto Butch’s towel. Stay tuned.
Fun Sun is kicking up a storm by going head-to-head with ITC operators. They are dynamic packaging holidays on the fly and displaying results in Sabre and Softvoyage - alongside the pre-packaged package holidays. Since Fun Sun holiday packages are using sked air, city pairings are endless.
Where does that leave the WestJet-Sunquest packaged packages? And what of Holiday House? Will the FIT brand also morph into a modified ITC ... thing?
I’m going back to watching my pole-cam. At least those are packages I understand.
