Virgin Voyages has announced a new partnership with music, film and lifestyles celebrity entrepreneur Jennifer Lopez in a humourous video that captured Lopez and Virgin Group founder Richard Branson on a video call together.
“My artistic and social mission is to empower, inspire and entertain,” says Jennifer Lopez. “Any opportunity that I get to combine all these attributes into a partnership and collaboration is exciting for me. I admire Sir Richard and all he has built. I am inspired by Virgin Voyages’ dedication to creating irresistible experiences and focus on well-being, which all fits perfectly with my own lifestyle and brand ethos.”
According to Virgin, the partnership with Lopez will include enhancements to passenger experience with an emphasis on well-being and fitness to design collaborations and entertainment co-creations, all to be released in 2022. To kick off the partnership, Virgin Voyages will be introducing JLo Beauty as part of the on-board offering.
“We knew immediately that we wanted Jennifer to be a partner and to help Virgin Voyages shape the future of travel on the high seas. She is one of the most talented and hardest working people out there,” says Sir Richard Branson, Founder of Virgin Group. “I admire her as an artist, as an entrepreneur and as a person.”
Virgin Voyages also highlights that Lopez will be "a fleet guardian unlike any in history."
“As an investor and advisor, [Lopez] turns the godmother tradition on its head and makes it powerful and limitless. We couldn’t be more excited for what is ahead,” said Tom McAlpin, CEO of Virgin Voyages.
In the video, Lopez and Branson discuss "the reinvention of the godmother role" by discussing what title would be right for Jennifer as she will play "a significant role, and not just a ceremonial one," in the brand’s future plans.
For more information on Virgin Voyages, visit its web site.
