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Holland America Line Debuts New Tech to Make Embarkation Easier

mBark facial recognition technology on Holland America Line
mBark facial recognition technology on Holland America Line

Holland America Line is enhancing its preboarding guest experience and embarkation process with the addition of mBark facial recognition and the VeriFLY vaccine verification program in all Canada, U.S., and European homeports.

mBark is a mobile system that enables guests to check in for their cruise in "less than 10 seconds," while VeriFLY technology allows guests to upload their COVID-19 credentials, including proof of vaccination and test results.

“Holland America Line continues to look for ways that make the cruising experience better for our guests as we navigate protocols and best practices for today’s travelers,” said Gus Antorcha, president of Holland America Line.

With mBark facial recognition, guests who load their photo and all "necessary pre-travel information" to Holland America Line’s website prior to embarkation will be able to use the touchless system. Following a quick face scan, guests can move through the check-in process in about 10 seconds, according to HAL.

VeriFLY gives guests the option to upload the required information to the app, including proof of vaccination and test results, providing a way to go through the screening process prior to arrival at the terminal. Once registration is complete, guests simply need to show the VeriFLY QR code or “pass” (digital or printed) to the check-in agent. The VeriFLY app is available for download at Google Play and the Apple App Store.

VeriFLY launched on Rotterdam in MAR and will now roll out to other ships in HAL's fleet by the end of MAR and begin with the remaining ships as they return to cruising. mBark also will launch with ships as they return to service and will begin in other embarkation ports as the ships move to new cruising regions.

For more information on Holland America Line, visit its web site.

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