Oceania Cruises announced the appointment of Frank Del Rio Jr. as Chief Sales & Marketing Officer for the brand. As Chief Sales & Marketing Officer, Del Rio will be responsible for all sales and marketing activities across the globe and lead the teams based in the brand's offices in Miami, Southampton, Sydney, and Sao Paulo. This appointment marks Del Rio's return to the company and a continuation of his 14-year tenure, which ran from 2003 through 2017.
"I'm delighted to add Frank and his many talents to the already stellar team at Oceania Cruises. His passion, enthusiasm, and day-one familiarity with the brand, our guests, and our travel partners will take us from strength to strength," stated Howard Sherman, President & CEO of Oceania Cruises.
During his time at Oceania Cruises, Regent Seven Seas Cruises, and ultimately at Norwegian Cruise Line Holdings (NCLH), Del Rio rose to the rank of Senior VP and led all aspects of Port and Destination Services along with Onboard Revenue, said NCLH. During this period, Del Rio spearheaded innovation and product development, achieved financial efficiencies and organizational synergies, and drove results in the form of revenue increases.
According to NCLH, Del Rio is well acquainted with the line's travel partners and the retail distribution network that drives the industry. Over the course of his career, he has worked closely with many travel companies such as Go Next, Food & Wine Trails, and Virtuoso Travel Network.
"I'm thrilled to be returning to a brand that I am so truly passionate about and is embedded in my DNA. I'm also eager to reconnect with the best sales and marketing team in the industry," stated Frank Del Rio Jr. "Oceania's successes are often imitated but never replicated and I look forward to many more of these great successes as we evolve and grow the acclaimed Oceania Cruises brand," added Del Rio.
