We keep hearing that Brand USA is about to launch its big fat American tourism campaign. (If you have to explain that it’s a brand, you might want to consider a new ad agency… just a thought.) So I had a peek at the site to see the branding and staring back at me was a close up of a big gun. And not the ‘Are you happy to see me?’ kind.
Since Europeans and Canadians and most of the world prefer to avoid the locked-and-loaded side of America, I realized the campaign must be aimed by Americans at Americans. Very clever. Keep the ad money in the country.
By the by, I enjoy a dirty secret as much as the next gossip monger, but recent confessions give me pause. You probably think I’m talking about Dan Langevin having a hair weave. I’ve tried running my hand through that silky chevelure, but he’s a shifty little thing. So I can’t comment.
No, it’s worse. One of the pink dinks over here admitted to watching 3 back-to-back episodes of Honey Booboo with her mother. Like I needed to hear that! The other one is on her way to a penthouse suite on Crystal. (What a waste of a perfectly good butler.)