H.I.S.-Red Label Vacations Inc. (RLV) announced that it will be donating 1 per cent of all sales from both the wholesale and retail divisions on 17AUG to SickKids Foundation. RLV has supported the Foundation since 2016 and, to date, has raised over CAD 1.5 million dollars for the charity.
“The SickKids Foundation is a cause that deeply matters to our organization,” says Frank DeMarinis, CEO, H.I.S.-Red Label Vacations Inc. “Giving back to such a special community full of families and children who desperately rely on this type of unique care is something we always have at the forefront of what we do. We are thrilled to be able to utilize our corporate platform to contribute to the SickKids Foundation in a way where our customers can be a part of the pledge.”
Donations will go directly to the Labatt Family Heart Centre at SickKids and are intended to allow for further innovation in research and care while helping train the next generation of leaders in cardiac critical care and cardiovascular surgery. As a result of the funds raised to date by RLV, the hospital was able to move forward with the renovation of the Cardiac Operating Suite, which, according to a statement, is one of the hospital’s busiest operating rooms where surgeons will treat the most complex heart conditions in Ontario and Canada.
“We are incredibly grateful to have partners like RLV who continue to show tremendous generosity towards SickKids,” says Adam Starkman, Vice President, Corporate Partnerships at SickKids Foundation.
This one day of sales donations complements other activities that RLV organizes to raise money and awareness for the SickKids Foundation. This includes its 7th Annual Charity Golf Classic tournament happening on 08SEP 2022. There will also be a 5-kilometre walk and a silent auction. Travel agents can also donate their Loyalty Rewards Points to the SickKids Foundation by visiting TravelBrands' web site.
For more information, visit TravelBrands' web site.
