Regent Seven Seas Cruises announced it has once again topped its own single-day booking record with the launch of its 2024-2025 Voyage Collection as sales commenced on 24AUG 2022. The cruise line beat its previous largest booking day of 18AUG 2021, when it launched its 2023-2024 Voyage Collection.
"This is an incredible achievement and is testament to the hard-working Regent teams across both our ships and shore-side offices around the globe. We thank our valued Travel Advisors we partner with and our loyal guests for their passion for luxury travel," said Jason Montague, president, and chief executive officer of Regent Seven Seas Cruises.
As previously reported by Open Jaw, Regent announced its 2024-25 Luxury Cruise Collection earlier in AUG. Open Jaw's editor Lynn Elmhirst also spoke with Andrea DeMarco, Chief Sales & Marketing Officer for Regent in an exclusive interview about how new health policies, new ship, this new voyage collection and the high value of its all-inclusive offering can help grow advisors’ luxury cruise business.
Regent says travel trends identified that guests are, like the previous year's launch day, most keen to book exotic destinations with the desire to travel longer with sailings including destinations in Africa, Asia, and South America making up approximately 70 per cent of the top 10 itineraries reserved. According to the cruise line, there was also a strong demand for top category suites, including the 4,443 square feet Regent Suite.
Booking data also revealed that there was an increase of reservations made by travel partners compared to the previous year's 2023-2024 Voyage Collection launch. Additionally, the cruise line saw a "large upsurge" of sales made on the day by guests who were already sailing the five-ship fleet.
The feat is the company's eighth record-breaking launch since 2019 where it achieved its then largest World Cruise launch day. Regent has subsequently attained three more World Cruise launch day records, including this year, when Regent's 2025 World Cruise was fully reserved before officially opening for bookings. The second launch day record of 2022 occurred when Regent launched its 2024-2025 Grand Voyage Collection. In addition, the cruise line has broken its own single biggest booking days each year since 2020 with successive Voyage Collection launches.
Appetite for Luxury Travel to the Exotic and Unfamiliar
With 7 of the 10 most popular itineraries booked on the 2024-2025 Voyage Collection launch day including ports in Africa, Asia, and South America, Regent says luxury travellers are keen to enjoy new experiences in unfamiliar and exotic locales, for extended periods of time.
According to Regent, this trend was illustrated with Seven Seas Splendor's 2024 Lisbon to Cape Town 24-night sailing. Hugging Africa's West Coast with visits to Dakar, Senegal; Banjul, Gambia; and Abidjan, Ivory Coast; the itinerary attracted more reservations than any other. A similar Barcelona to Cape Town 25-night sailing on board Seven Seas Voyager also made the top 10 voyages.
Regent says Seven Seas Grandeur, set to be launched in 2023, had a strong launch day with 3 sailings in the top 10, which includes a 2024 Barcelona to New York 16-night transatlantic as the third most booked sailing.
Of the top ten voyages booked on the day, no single voyage had a duration lower than 16 nights, with the longest being 25 nights and entry-level prices for the line's veranda and deluxe veranda suites ranged from USD $9,999 per guest and USD $21,199 per guest.
Other notable destinations featured in the top 10 sailings booked on the record launch day were the Middle East, Southeast Asia, and South America sailings featuring the Amazon River.
The most spent on a single reservation overall (inside or outside of the top 10 voyages) was close to USD $275,000 for a Grand Suite on board Seven Seas Mariner.
For more information on Regent Seven Seas Cruises, visit its web site.
