Tyra Banks' SMiZE Ice Cream Partners with Princess Cruises

Starting in MAR 2023, guests on all 15 Princess Cruises ‘MedallionClass’ ships will be able to order 'SMiZE Cream' cups via the OceanNow delivery on demand experience.

Launched by supermodel Tyra Banks in 2020, SMiZE features flavours such as "Brownies, I Love You", "Caramel Cookie Queen", and "The Best Vanilla I Ever Had."

The brand sets itself apart by a SMiZE SURPRiZE at the bottom of each flavour and is served in a limited-edition package with augmented reality (AR) activation that happens right on the cup.

“We’re thrilled to be working with a world-renowned personality like Tyra Banks to offer SMiZE Cream across our fleet -- and there’s no doubt our guests are going to absolutely love this indulgent super-premium treat,” said John Padgett, president of Princess Cruises.

For more information on Princess Cruises, visit its web site.