PATA wants a better business model. Well, who can blame them. (I actually wasn’t aware they ever had one). Asia Pacific is booming and just about any model will fill the till. Like catching schnitzel in a bezcka, Ivan used to say. The region owns the United States and can crush it like a cheap American beer can with one pinky – so yes, I’d say there’s money in them there eastern shores.
I read their statement -- eager to see what was in it for me. Words such as “concentrate efforts to service members”, “increased support services”, “better information to membership”, popped out like silkworm poop and poked me in the wallet. Where did such good intentions go wrong? That’s their new model?
Take ACTA (please)*. Their business model, mandate and raison d’être, is perfectly clear. Make money. It’s really not complicated. Fussing with members and servicing them is not going to buy anyone a better suit, now is it?
Honestly Pumpkins, some associations are so misguided, there is no helping them. I’m afraid PATA may have lost its way.
*Copyright permission Henny Junggman
