Another low brow knock-off consumer hoover is aiming to win the hearts and minds of Canadians. I’m not referring to Arnie’s speaking tour which is more freak show than business. I’m referring to Target’s invasion – bringing more disposable lead laden land-fill-destined junk to our shores.
Right now they’re in a battle with a couple of knock off Target retailers who have cashed in on the name. Which brings me to young Jason Sarracini. The boy may look too cute for brains, but calling his operation Target Vacations was right on the money. They are going to want that, Jr.
It’s all about the brand. So if anyone out there is called Starbucks Vacations, hang on. They are diversifying into everything. Trouble is they’ve just decided to leave out the actual name and do the whole ‘the icon as the brand’ thing. Very “Prince”. Although that scaly spread-tailed mermaid seems like kind of a skanky image to me. More seaweed than coffee.
I think I’m going to go symbol. I like it. Perhaps a simple digit pointing upward. The middle one.
Pictured: Jason Sarracini, Target Vacations
