Travel advisors are facing a costly challenge as the provision of airline tickets becomes increasingly burdensome. Skyrocketing fares, long hold times and limited availability have made it more difficult — and less profitable — for advisors to secure tickets for their clients, says an op/ed in Travel Research Online.
The author, who has been recognized as a “2021 Top Travel Specialist” by Conde Nast Traveler, said leveraging dynamic pricing could provide opportunities by permitting airline tickets to be sold and resold with “change fees,” and revenues split between the airlines, resellers, and travel advisors.
However, the author notes that doing so with the current GDS would “heighten the travel nightmare,” and the industry would need to adapt software - with the advisor suggesting something similar to what is used for buying, selling and reporting stock prices.
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