The Culinary Tourism Alliance (CTA) has announced the launch of the Great Taste of Canada, "field guide to mouthwatering eats, hands on food experiences, and unique tastes of place across the nation."
Made possible through support from the Tourism Industry Association of Canada (TIAC), the Great Taste of Canada brings together over 40 destinations, organizations, and tourism stakeholders to share stories of Canadian foodways and taste of place experiences.
Going beyond maple syrup, the initiative showcases Canadian food adventures.
The Great Taste of Canada provides travellers with the inside scoop about Canadian food and people stories like meeting beekeepers, learning to filet a fish with an Indigenous chef, or sipping in a new wine region.
"It is through savoring local flavors, sharing stories, and celebrating our foodways that we invite visitors from around the world to visit Canada and go somewhere delicious," says Rebecca Mackenzie, President and CEO at the Culinary Tourism Alliance.
"Destination partners across the country have helped to inform and create this incredible resource for foodies and food connected consumers. Every bite becomes a gateway to unforgettable experiences."
"By developing a robust national culinary tourism campaign, we showcase Canada's diverse culinary heritage and increase our global competitiveness as an international gastronomic destination," says Beth Potter, President and CEO of the Tourism Industry Association of Canada.
"The Great Taste of Canada is a delicious catalyst for exploration, cultural exchange, and economic growth. We are thrilled to support an initiative that not only feeds the appetite of travelers, but also ignites a passion for Canada's culinary treasures."
For more information, visit canadaculinary.com/great-taste.
