Vacation.com® announced last week at its 12th International Conference and Trade Show that its Engagement e-mail program will provide Canadian member agencies the opportunity to send email offers in French.
Engagement turns exclusive offers from Preferred Suppliers into consumer direct mail and email promotions with the member agency as the sole call to action. More than 60 Canadian e-Engagement offers will be available in French this year, allowing members to send a French version to all or a portion of their client list.
“There was an overwhelming demand from our Canadian members to add this enhancement, especially in the provinces where French is the dominant language,” said Christine James, vice president, Canada for Vacation.com.
