As airlines seek to become even more customer-centric and offer more personalized experiences, the legacy fare filing process is becoming increasingly more of a hurdle, reports PhocusWire.
Dynamic offer creation allows an airline to assemble product and determine the optimum price “on the fly” based on real-time data, providing more flexibility to offer relevant deals to targeted segments using contextual customer data and science-based pricing. However, to achieve this, airlines need to decouple price from product attributes, integrate competitive data, and leverage AI and machine learning to process large volumes of data efficiently.
Some airlines, such as Lufthansa, United Airlines, and American Airlines, are already experimenting with dynamic offers on their own channels.
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