The World Centre of Excellence for Destinations (CED) and PATA are joining forces in the drive towards 'real sustainability' in destinations across the Asia Pacific region. A Memorandum of Understanding signed this week at ITB Berlin by Greg Duffell, Chief Executive Officer of PATA, and André Vallerand, President of CED, was witnessed by UNWTO Secretary General Taleb Rifai.
Greg Duffell says that he considers the partnership to be extremely significant in the development of destinations across the Asia Pacific region. 'Not only will we be able to develop and provide practical tools for use by our industry as it grows but we will do so at a level that recognizes and works towards real sustainability whilst maintaining a sharp competitive edge,'
