At the Future Hospitality Summit 2023, Hilton unveiled ambitious expansion plans, targeting a 125% growth in the Middle East, reports Break Travel News.
Hilton's growth is evident with recent openings like The Plaza Doha in Qatar and Waldorf Astoria Cairo Heliopolis in Africa. Upcoming openings span multiple brands in various countries: Waldorf Astoria Doha West Bay, Conrad Bahrain, Hilton Riyadh Olaya, and Hilton Cairo Nile Maadi.
Saudi Arabia emerged as a focal point for Hilton, becoming its largest pipeline market in Europe, the Middle East, and Africa. Hilton highlighted a strategy encompassing nearly 100 hotels, translating to almost 25,000 rooms slated for the Middle East.
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