According to Forbes `the luxury hotel sector is thriving, with 909 new projects in the pipeline.
The U.S. and China lead in new hotel projects with 5,572 and 3,666, respectively. As the luxury market evolves, hotels aim to attract Generations Y and Z, who by 2030 will make up 80% of the luxury market. This demographic prioritizes unique experiences over mere luxury possessions.
One standout opening in 2024 is Thailand’s first urban Aman hotel in central Bangkok, boasting spectacular design elements by Jean Michel Gathy. Another notable Aman project is their takeover of the renowned Rosa Alpina in the Dolomites.
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