Explora Journeys, the latest addition to the luxury cruise sector under MSC Group, is aiming to carve out a distinct niche, reports Travel Weekly.
According to Chief Sales Officer Chris Austin, it's not to be lumped in with traditional luxury cruise lines; Explora defines itself as a "category of one."
The opportunity for travel advisors lies in targeting those who've never experienced an ocean cruise. Austin, a former hotel industry expert, likens Explora to a luxury hotel experience, mentioning brands like Six Senses, Aman, and Belmond.
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