Why Swoop Failed to Take Off in Canada — and What It Could Mean for Ultra-Low-Cost Flying

Swoop's recent cease of operations, as WestJet, its parent company, absorbed its fleet, was not a result of catastrophic failure but rather a strategic decision attributed to the high cost of operating from most Canadian airports and recent collective bargaining with pilots, reports the Calgary Herald.

Swoop faced challenges in stimulating demand in a country with a limited number of major cities and population centers. Furthermore, the airline struggled with passenger complaints and a small fleet of planes, which made managing delays and cancellations more challenging. As a result, the future of ultra-low-cost flying in Canada remains to be determined as other carriers vie for a share of the market.

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