Heavy snowfall in Europe, with accumulations exceeding 100cm in parts of France, Austria, and Switzerland, has ignited a surge in demand for ski holidays, reports Travel Weekly.
Ski resorts like Val Thorens in France, set to open a week early, are experiencing unprecedented bookings. Ski Solutions anticipates a "winter wonderland" with nearly 50cm of forecasted snow across the Alps, attracting enthusiasts to destinations like Crans Montana, La Plagne, Chamonix, and Saint Anton.
Managing director Ian McIlrath notes a solid base for the winter season, expecting one of the best starts. Bookings since NOV have spiked by 20%, showcasing a heightened interest in winter getaways.
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