Ray Surette of New Wave Travel in Toronto

How long have you been in the business? 30 years this month!  While attending Humber College and got a part time job as a receptionist at Eaton’s Travel. Then when I graduated I went to full-time agent.

How has the business changed? People talk about the good old days when the airlines were your friends and now they’re just…there.  I find they want you to sell them but they don’t want to help you with any favours.  On the other hand, technology has helped – I don’t miss handwritten tickets and fare construction ladders!

How do you keep up on industry affairs?  I read Open Jaw every day – it’s part of my routine. It gives me all I need in an easy manner. 

Do you have a specialty? Disney – it’s absolutely one of my favourite places to go.  It’s an escape from reality, where everything is so picture perfect. I’ve been 26 times to Disney World, a couple of times to Disneyland and five times on a Disney cruise.  

What was your best fam? To South Africa – that was spectacular.

What drives you crazy? The stickiness of airlines/tour operators when they don’t have any give and take. Aren’t we all partners in travel?

What was your biggest individual sale? I’ve got one client who has gone around the world on a Crystal Cruise - twice.  About $65,000 per booking. She’s an older, single lady, very classy with impeccable taste.  

Do you have a magic sentence to close the sale? I do thank every person whether they’re coming in for a VIA rail ticket or a round the world tour.

How do you cope with jetlag?  I hit the ground running and try to get into the time zone.

If you had to spend six months in a destination, which one would you pick? Orlando.

What’s your take on the Conquest failure?  Personally I didn’t have anyone on them, but I never had any problems with them.  I feel bad for the people who have been affected - the employees. 

If you weren’t doing this, what would you be doing? I don’t even know!  Travel has been my life and I can’t picture myself doing anything else!


You may also like
pilots stand in solidarity at person airport
Ratcheting Up: Hundreds of Air Canada Pilots Picket
Air Canada pilots took part in major picketing action across the country on 27AUG as they attempt to pressure the airline ...
Globus Family of Brands Expands Canadian Sales Team
The Globus family of brands is strengthening its Canadian sales team by appointing BDMs Gina Goranson in the west and Elaine ...
Direct Travel Advisor Sue Pechtel Celebrates 50 Years in Travel
Last week in Edmonton, Direct Travel advisor Sue Pechtel celebrated her 50th anniversary in the travel industry with around 90 friends, ...
Industry Partners Support ACTA Summit with Prizing and Sponsorships
ACTA has announced the grand prizes for the 2024 ACTA Summits, which include Air Canada, Riverside Luxury Cruises, CroisiEurope Cruises, and ...
Cruise Boom Driven by Need for Ease, Despite the Price
While segments of the travel industry are talking about a slowdown, cruise lines have increased prices and still see record numbers, ...

Talk Back! Post a comment: