Transat and Air Transat have launched the second edition of their "Come Back Changed" promo, inviting Canadian travellers to "get a dose of sunshine" with offers on South packages as well as on flights to the South and to Florida.
Air Transat launched the "Come Back Changed" campaign in JAN2023 with the tagline: tagline: Travel Moves Us.
Inspired by the belief that travel has transformative powers, Transat said it aims to demonstrate the importance of travel and its ability to transform a state of mind by expanding horizons.
"Come Back Changed is the latest expression of our new brand role, which is to foster openness, says Joseph Adamo, Chief Sales and Marketing Officer at Transat. It's a concrete example of how travel can open us to the world and be transformative, regardless of the reason for the trip."
"The campaign focuses on the traveller, not the season, which is unusual in the travel industry, adds Brian Gill, Creative Director at Sid Lee. Rather than simply saying "Escape Winter," Come Back Changed is about the benefits of travel on the individual and how it brings us closer to our best selves."
In 2023, the campaign rolled out in Quebec and Ontario, including a 30-second and 15-second video on YouTube.
The Come Back Changed Promo
Air Transat said it invites Canadian travellers to recharge their batteries with offers for flights and packages in the tropics. Travellers can take advantage of discounts of up to 40% on South packages and up to 20% on flights to the South and Florida (departing from Quebec or the Maritimes).
Sales apply to individual bookings of South packages and flights to the South and to Florida (departing from Quebec or the Maritimes) made by 29JAN 2024 for travel by 15DEC 2024. The promotion is limited to 20 seats at the indicated fares per departure and is subject to change without notice. Subject to availability at the time of booking.
For more details, visit transat.com and airtransat.com.
