Visit California’s 2024 Western Canada Trade Roadshow took place from 15-18JAN, with stops in Calgary, Edmonton, and Vancouver. Despite the frigid Canadian weather, Visit California said the roadshow was well-received by Canadian travel/trade representatives, with over 250+ travel advisors and trade partners attending across the three days.
Attendance Recap:
· 22 California delegates were in attendance
· 18 key trade partners took part, including Air Canada, Air Canada Vacations, WestJet, Porter Airlines, Travel Brands, AMA Travel, Ensemble and Virtuoso
· 250+ agents were trained through the event’s unique and interactive training platform – the California Dating Game – which highlighted each destination through a gameshow-style format
Venue Recap:
Accommodations
· Hotel Arts, Calgary
· JW Marriott Ice District, Edmonton
· JW Marriott Parq, Vancouver
Events
· FinePrint, Calgary
· The Brownstone, Calgary
· Foundry Room, Edmonton
· The Permanent, Vancouver
