Expedia Group Media Solutions has launched a new offer for its destination partners called “Where To."
For season one, Expedia Group partnered with Destination Canada, producing four episodes that highlight Canada’s culinary, outdoors, wellness, and skiing destinations. Instead of showing cliche yoga retreats and all-inclusive resort shots, “Where To” shows a deeper, more authentic Canada filled with nuance and surprise to experience the soul of the country.
In collaboration with Brian McGinn, director of Chef’s Table, this travel docuseries aims to break away from the traditional travel content framework to showcase that real travel is not only about typical sightseeing and attraction hopping but is instead about playing on the popular search phrase "where to" to provide travelers with a fresh perspective when they search for travel inspiration online.
The “Where To” campaign is a rejuvenated approach to delivering high-quality, inspirational travel content to destination marketing organizations, helping them to stand out in a highly competitive landscape and help drive interest and demand to their destinations.
The “Where To” Canada docuseries will premiere today, March 7th with two episodes, followed by two additional episodes airing on March 22nd. All episodes will be available on Expedia's Destination Canada microsite and Expedia’s YouTube channel which you can see here:
