BermudAir announced the appointment of Leslie Peden to the post of Senior Vice President, Sales & Distribution.
Peden is now responsible for BermudAir’s global travel partner channel strategies and engagement and the airline’s multi-channel distribution activities.
Prior to joining BermudAir, he held senior leadership roles with Virgin Atlantic, Rocky Mountaineer, Royal Caribbean International, and Celestyal, among other world-class travel brands.
“We’re very pleased to welcome Leslie to our team,” said Adam Scott, founder and CEO of BermudAir. “His extensive experience in the industry will be of great benefit to the company, along with his deep knowledge of the travel partners who are so important to a travel brand’s success. We anticipate great results from our sales initiatives under his leadership.” Mr. Scott indicated that this appointment demonstrates BermudAir's ongoing investment to forge closer partnerships with the travel trade who the company considers to be a vital business channel.
“I’m looking forward to being part of the excellent operations at BermudAir and building on the success they have already achieved in such a short period of time,” Peden added. “The airline is already making its mark and we’re ready to work with our travel partners to generate even more Bermuda business together.”
BermudAir has an active key account programme in Bermuda, Canada, and the U.S., in conjunction with Discover the World. It works with all travel partners through Sabre, Travelport, Amadeus, TravelSky, and Travel Fusion.
