Air Canada has launched Ticket to Dream, a brand spot highlighting Team Canada's journey to the Paris 2024 Olympic and Paralympic Games.
The spot was released on Air Canada’s social platforms on 17JUL and will premiere on TV, cinema and online on 26JUL.
According to the airline, Ticket to Dream is the centrepiece of Air Canada’s wider Olympic and Paralympic campaign. This campaign will champion Team Canada's pursuit of glory this summer and unite Canadian fans in Paris and at home through exciting activations that proudly share the best of Canada with the world.
"We're immensely proud to honour Team Canada's athletes, whose relentless spirit and drive in pursuing their dreams is truly inspirational," says Andy Shibata, Vice President, Brand at Air Canada. "Our Ticket to Dream spot brings together the drama and emotion of that journey while paying homage to the resilience of both our athletes and many Canadians inspiring all of us ahead of the world’s most prestigious sporting event.”
The spot follows two Canadian journeys across time: a young couple moving to Canada for a brighter future and an athlete determined to achieve her Olympic dreams. It captures their shared resilience as they overcome obstacles to realize their dreams. The two narratives run in parallel before coming together to reveal an unexpected twist, capturing how one Canadian dream can make another.
“Starting over in a new country requires hard work, determination and strength—the very same qualities needed to become an Olympian or Paralympian,” said Jeremiah McNama, Executive Creative Director, FCB Toronto. “Both travel and the Games are about pursuing dreams, and through this spot we’re showcasing Air Canada’s role in both of those journeys.”
