WestJet announced the launch of the first-ever Canadian Priceless Platform from Mastercard.
Launching this fall, WestJet RBC Mastercard cardholders will have exclusive access to one-of-a-kind experiences in some of WestJet’s key destinations.
The platform will allow WestJet RBC Mastercard cardholders to access additional card benefits, offers and Priceless experiences.
WestJet said the launch comes as consumers prioritize meaningful experiences over material goods. According to a recent Mastercard report, spending on experiences now totals 12% of tourism sales. Through this platform, Canadians can access unique experiences in some of the world’s most exciting destinations, including world-class events, cooking classes with famous chefs, and tours of iconic sites.
“Our purpose is to provide value and choice to cardholders, so they can save on travel and explore the many destinations across our growing network,” said WestJet VP of Loyalty, Steve McClelland. “Through our continued partnership with Mastercard, the Priceless Platform builds on this and allows us to ensure we’re providing Canadians with the opportunity to make the most of their travel with WestJet.”
The companies extended their long-term partnership last year, providing Canadians with more ways to improve their travel experience. Cardholders can access the Priceless Platform through priceless.com/westjet.
