The Myrtle Beach area is rebranding as “The Beach,” as it prepares to welcome tourists back to the region, and has included a new video showcasing the new branding.
The new branding for the area comes with the tagline “You Belong at the Beach” and showcases safe travel along the destination’s 60 miles of coastline.
The omni-media campaign will also bolster efforts to support non-stop air service markets.
“While the pandemic has had a profound impact on tourism, Myrtle Beach is well positioned for a strong recovery in 2021, which makes this the right time to really leverage the new brand architecture and creative elements,” said Karen Riordan, president and CEO, Visit Myrtle Beach.
“Visit Myrtle Beach will continue to drive economic impact for the destination, and The Beach (consumer-facing) brand will reflect the welcoming, vibrant and modern classic experience that our visitors and residents are so passionate about.”
The Beach is also looking forward to the reopening of the Canada-U.S. border, and has prepared visiting information specifically aimed at Canadian travellers, which also includes a COVID-19 toolkit that details its current health and safety protocols.
This information includes flight service to The Beach from YTZ and other nearby American destinations such as IAG, DTW, and more on Porter Air, Spirit Airlines, and Allegiant Airlines.
The Beach will also feature new developments in the area such as new attractions, events, lodging, and more.
Highlights include:
- A new cultural arts centre in downtown Myrtle Beach in partnership with The City of Myrtle Beach and Coastal Carolina University (CCU) to open in spring 2022
- A USD $150m redevelopment for the Myrtle Beach Mall
- Funplex Amusement Park to open 2021
- Restoration of the MYR taxiway
- A new dual-branded offering by Marriott to be completed in spring 2022 along Myrtle Beach’s Ocean Boulevard
For more information on Visit Myrtle Beach and its new branding, click here.
