A new study from Arival reveals that the multi-day tours market had USD $69m in gross sales for 2019 and potential for further growth. The report also estimated that the global market consists of 10,000 players, of which about 60 per cent are small businesses offering bespoke and scheduled escorted tours of small numbers. Of these businesses, around 60 per cent were established in the past six years. However, the study also mentions that the segment is behind on technology usage. Regardless, investors still see potential in the segment with Tourlane attracting a $20 million investment in late 2020. TUI also recently announced its work with Nezasa to develop a multi-day tours platform.
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