Tourism Australia has launched a new ad campaign, but instead of being about travel, it’s about getting vaccinated against COVID-19. The "It's Our Best Shot for Travel" campaign launched domestically in Australia on 16AUG in newspapers, on TV, online and across social media. "We need to claim back our way of life so that we can visit friends and relatives, get back into the workplace, get our kids back to school, travel domestically and internationally again, and welcome the world back to enjoy all that Australia has to offer," said Phillipa Harrison, managing director of Tourism Australia. Australia’s tourism industry employs one in 13 Australians, and has been hit hard during the pandemic with an 18 per cent loss year-on-year from 2019 to 2020. The government is encouraging local travel, but changing state border closures have made domestic travel difficult. The country is also lagging in vaccination numbers, with only 20 per cent of the population fully vaccinated as of 16AUG.
You will be redirected in 2 seconds.
CLICK HERE FOR FULL STORY
