While many may be used to high Disney prices already, USA Today suggests that prices may be going even higher. The company recently announced pricing for its new Space 220 restaurant, a dining experience set in a ‘space station’ overlooking panoramic projections of Earth, with USD $55 for a two-course lunch or USD $79 for a three-course dinner inside a theme park. Reservations opened on 20SEP and sold out within minutes, showing that the pricing isn’t a barrier to booking. A Halloween after-hours event at Magic Kingdom is selling for 47 per cent more than it did two years ago, but it has been sold out for weeks. Disney World annual passes were reintroduced for new customers earlier in SEP, but for higher prices, and previously free features are now premium-priced add-ons. As the initial response to the higher prices remains positive, with customers still paying despite complaints on social media, this may be an indicator of pricing direction trends for Disney.
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