Airbnb has begun testing a new API-powered display that gives channel managers and distribution platforms the ability to load multiple rate plans for Airbnb properties, which is intended to create flexibility for both travelers and hosts and potentially allow hotels to sell directly through Airbnb. The new model will also bring it closure to direct competition with online travel agencies such as Booking.com. Airbnb marketing manager, Silvia Gualano, said, “It can work for hotels and apartments, but it’s even more interesting for hotels because they are more used to working with rate plans on other OTAs like Booking.com or Expedia. So it’s like Airbnb wants to propose as a general OTA not just for vacation rentals,” Gualana added. With the new tool, hotel owners can define a series of rate plans, for example offering room-only and room with breakfast, and Airbnb will show users a maximum of two offerings, the cheapest option that is refundable and the cheapest option that is non-refundable.
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