As part of Shangri-La’s 50th anniversary celebrations, the group has announced a refreshed brand logo for Shangri-La Hotels & Resorts (Shangri-La) with a design that pays tribute to its past but is updated for a new brand vision. Among those updates are the signature “S” mark and the typeface, with a new gold colour and a more modern look respectively. Meanwhile, the ‘Hotels and Resorts’ line has not been included for the new logo.
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