U.S. Hotel Revenue Reaches 50% of 2019 Level

Total revenue for U.S. hotels reached 50% of the comparable pre-pandemic level, according to STR‘s March 2021 monthly P&L data release. Amid hiring difficulties, total labor costs were just 60% of the figure reported for March 2019. “Fortunately, not all hotels are struggling. Hotels with enough demand to achieve occupancy levels above 50% have been able to turn a profit. This is especially true for the limited-service segment, where 68% of hotels have remained profitable,” said STR’s assistant director of financial performance. STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors.

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