Dear Pumpkins,
I have some things to say, so I’m just going to say them.
One.
The Bloating Of PR Is Killing The Trade Rag
If suppliers continue to bankroll pushers of free publicity (commonly known as “PR people”) there will shortly be no publications left in which to publish said publicity.
Sort of makes sense when I put it that way, don’t you think, Pumpkins?
It all starts when innocent young things are lured into the devil’s lair of PR’dom with visions of glamorous careers feted by cocktailed travel journos at swishy soirées. I hate to break it to you little dahrlings, they aren’t that into you. In fact, those ink stained, underpaid, hacks just want to go home.
And to you, my esteemed fellow publishers, by printing every piece of e-paper that comes your way, whether it has an iota of journalistic value, you are forging the path of your own demise.
Not just because of lost revenue, but more importantly, a cluttered product is a turn off. (Having once bejeweled my product to the point of excess, I know of what I speak. Took forever to raise that sail again.)
Point is, by continuing to leech off the host pubs, the mags will surely die. Buy an ad
It’s cheaper than all those PR salaries.
There. I’ve said it.
Two.
How Can Flair Afford Aeroplan, And All That Jazz
On this item, Pumpkins, I say, who really cares? Although it's amusing to watch the tit for tats. (Never understood that expression, dahrlings, but if a breast can be inserted into the antics, I’m all for it.)
The once coveted Aeroplan has been reduced to a pawn in a game of chess between Calin and Aimia — Calin cast as the charging bull, wanting his booty back. And Aimia the pouting petunia, deflowered by AC once, finding protection behind her Transat/Flair/Porter posse.
We await WestJet to jump into the fray for a good old fashioned loyalty partner swapping orgy. My goodness, Pumpkins, it’s been a dog’s age since I’ve been to one of those.
Ivanna Gabbalot Columnist
Part legend, part myth, all woman: Ivanna Gabbalot is OJ’s gossip columnist and considers herself the industry’s conscience. Equally annoying to Open Jaw management and inflated egos in C-suites everywhere, Ivanna touches topics others fear to tackle.
