People! People! Consumers aren’t totally stupid. They can figure out that they clicked to book a $659 package, which inexplicably changed to $1,100. That’s the kind of thing people notice. And now they’re talking about it to the media.
I mean it’s one thing to hide some extras in taxes and fees, or make up surcharges, but just changing the price mid-transaction? C’mon, Pumpkins, make an effort. You can’t have a product price that bobs around like a Pina Colada-soaked tourist in high tide. Now you see it, now you don’t. People are getting suspicious.
It’s like Doctor Evil has taken over the booking engines. “Oh, I got one! Let’s charge him One Million Dollars ! Ouahahaha!†Or has the millennium bug caught up to us a full decade on? (I know itravel and Vision saw that one coming.)
On second thought, perhaps this little scheme isn’t as numb nuts as it appears at first blush. It’s not like the miraculously enlarged price isn’t right there on the screen for all to see. Nobody’s “stealing†or anything. As my second mother-in-law used to say, “If you don’t take the money right out of their wallets, they’ll just keep sitting on it.â€
