I’ll tell you what’s new. Everybody’s reinventing, rejigging, circum-figuring and circum-resizing themselves. It’s normal. It’s what one does at such momentous time line conjunctures – while waiting for hockey to return.
My own navel gazing has fruited Pussycats for Pumpkins. It’s catty, yet cuddly. My ball gazing prophesizes other important branding trends. I feel Transat & Nolitours will soon morph into one blended brand. I bet they call it TraNol, with a capital N. I like it.
A bunch of Caribbean islands want to save on marketing costs and are also considering amalgamation, starting with the B’s – Bahamas, Bermuda & Barbados. They’re tired of explaining where they are and where the British went, and will just call themselves the Big B Bunch of Beaches. Antigua and Anguilla also figure there’s no point in fighting the tide of mistaken island-identity. All those A’s and gu’s. They will refer to themselves as Angua.
I foresee good tidings for Thomas Cook.ca who will no longer have to keep explaining they are a travel company to us dim Canucks. (Seems the Poles, French, Dutch and Brits all know what “Thomas Cook it” means.) Probably would have been cheaper to stay with Belair.
And if those fantastic trends aren’t enough, there are more and more travel agents out there who are making real money. I like it. They only book high end travel and turn away bottom feeders like cheese nuggets at a lactose-intolerant single’s party. If all that sounds like pipe star gazing to you, perhaps you should consider adding “this sucker works for free” to the top of your website.
Just saying.
