Excuse me, dahrlings, but...

You Can't Kill A Brand

It's down! No, it's up! What is it?

That was the refrain echoing down the halls of travel for the last year. Will Sunquest live to see another winter season?

Hobbled, but not dead, the brand which once ruled the beach, is reborn! Not as a mutilated version of its former self. As a new breed of pseudo ITC über FIT mutant! It's clever too, disguising itself and slipping into the line up of all the other ITC package results. La la la ... I'm an ITC package.

The disguise seems to be working so far. Other operators might well be asking themselves - I have all this risk for what exactly?

That's why I say stop pretending you are something you're not. It's a burden, dahrlings. I should know - it's costing me a small fortune pretending to be something I'm not.

Maintaining a good package is exhausting. It's also risky being an über dynamic fit 50 year old mutant.

 


 

 

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