Excuse me, dahrlings, but...

They’ve Got A Thing For Us
Ivanna Gabbalot

Don't you
just love being chased, Pumpkins? It's been a while … but I recognize the
signs. That look of longing … the slurred speech … and, just before the lights
go on, the fumble for a cheap flight…

Sometimes
that's enough to make a girl feel special.

But
according to ASTA
research
we, my dear Pumpkins, have hit the big leagues. The vogue. The
'It' girl status. In a word, we are hot. They are calling it a 'complete
makeover' in consumer perception. Did someone say 'makeover'?!! Wooh! Me! Me!

That
scientific factual research says that 70% of the public believe travel agents make
travel planning painless, especially for special trips. Do you know what that means,
dahrlings? Six years ago the response was “Duh? Why would I use a travel
agent?"

And, get
this, “Millennial and Gen X customers were most influenced by agents'
recommendations." We're on , like, dude radar. Is that weird, dahrlings? We're like their grandmothers. I left cool back in the '80's. And even
then….

Oh, and
Amadeus also says
we're on fire
. At least, we will be, in the future.
Their research says that the more gadgets evolve, the more consumers will want a warm body for personalized guidance. Hello?? I could have saved them a bundle and told them that. I've guided a number of gadget wielding clients to a personalized experience. If that's the future of travel, I'll need a few more makeovers, but I'm in.

Ivanna Gabbalot

Columnist

Part legend, part myth, all woman: Ivanna Gabbalot is OJ’s gossip columnist and considers herself the industry’s conscience. Equally annoying to Open Jaw management and inflated egos in C-suites everywhere, Ivanna works infrequently, preferring to snipe from the sidelines.

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