TUI North American Distribution has re-branded Canadian brand Trek Escapes under the Adventure Center label, effectively combining its two North American adventure brands.
Adventure Center offices (formerly Trek Escapes locations) in Toronto, Edmonton, Calgary and Vancouver will continue to serve customers via multiple channels—phone, email, and walk in. "The Adventure Center brand name is well established in the United States by our California sister company and we are excited about launching the Adventure Center brand in our Canadian operations” says Dallyce Macas, President & CEO TUI North American Distribution. “Adventure travel has always been our focus. Our new name conveys this very well to every person who dreams of that next amazing travel experience, and strengthens our position as an industry leader."
Enhancements to its website, www.adventurecenter.com, are expected to go live later in 2010.
