AU REVOIR

Air Canada Announces Retirement of EVP and Chief Commercial Officer Lucie Guillemette

Lucie Guillemette, President, Air Canada Vacations, and Executive Vice President/Chief Commercial Officer, Air Canada.
 Lucie Guillemette, President, Air Canada Vacations, and Executive Vice President/Chief Commercial Officer, Air Canada.

On 12JAN, Air Canada announced the retirement of Lucie Guillemette, Executive Vice President and Chief Commercial Officer.

Guillemette, who is responsible for the airline's commercial strategies, will retire at the end of APR 2023, ending her storied career touching five decades at Canada's flag carrier. 

The airline also announced today a realigned senior management structure taking effect on 01MAY following Guillemette's departure. Mark Nasr, Senior Vice President, Products, Marketing and eCommerce, will become Executive Vice President Marketing and Digital, and President of Aeroplan. Mark Galardo, Senior Vice President, Network Planning and Revenue Management, will become Executive Vice President, Revenue and Network Planning, including responsibility for Air Canada Vacations.

"Starting with her first job as a call centre agent, Lucie has at every stage of her remarkable, 36-year career contributed to Air Canada's advancement. She is a leader who inspired her teams and all employees with her passion for customer service, her deep personal regard for her colleagues, and her unwavering commitment to our company's success," said Michael Rousseau, President and Chief Executive of Air Canada.

"It is no coincidence that Lucie's rise through the senior management ranks paralleled the transformation of Air Canada into a leading global carrier, with our revenue doubling and our profitability growing even faster as we undertook a major, international network expansion. Capping this, she played a critical role helping guide Air Canada through the pandemic by implementing innovative revenue strategies that will now serve as the foundation for our future. Everyone at Air Canada joins me in thanking Lucie and heartily wishing her the best for a long, fulfilling retirement."

Lucie Guillemette began her career at Air Canada in 1987 as a Customer Service and Sales Agent. She subsequently joined Passenger Marketing, holding positions in revenue and product management and was appointed Director, International Products in 2000. She held senior marketing and commercial positions, including General Manager, Aeroplan Call Center Operations, and Senior Director, Network Management. She was also Senior Director, Human Resources.

She became a member of Air Canada's executive team in 2008 as Vice President, Revenue Management. In 2015, she was named Senior Vice President, Revenue Optimization, with responsibility for yield management, pricing strategies, global sales and distribution activities. In her present role, she has oversight for optimizing all commercial activities for the airline and its regional partners, including network planning and management, revenue performance, product, marketing, branding, sales and distribution activities worldwide. She is also President of Air Canada Vacations.

In 2017, Ms. Guillemette was recognized by the Women's Executive Network as of one Canada's 100 Most Powerful Women in Business in the Corporate Executive category.


Lynn Elmhirst

Contributor

With a background in broadcast news and travel lifestyles TV production, Lynn is just as comfortable behind or in front of the camera as she is slinging words into compelling stories at her laptop. Having been called a multi-media ‘content charmer’, Lynn’s other claim to fame is the ability to work 24/7, forgoing sleep until the job is done. Documented proof exists in a picture of Lynn at the closing celebrations of an intense week, standing, champagne in hand - sound asleep. That’s our kind of gal.

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