In a move that hints at what may be Canada Jetlines' long-term international growth strategy, the new leisure airline announced 08FEB the appointment of a C-suite executive from Qatar Airways to its Board of Directors.
Rossen Dimitrov is the Chief Officer Customer Experience at Qatar Airways and has over 20-years of experience in the international airline industry.
“Rossen’s experience and success as a senior executive in the airline industry makes him a great addition to strengthen the Canada Jetlines Board of Directors,” stated Eddy Doyle, President & CEO. “We look forward to his leadership and contributions to Canada Jetlines.”
In a statement, Jetlines says that, as Chief Officer Customer Experience at Qatar Airways, Rossen is "constantly challenging the status quo by building a customer-centric approach to delivering future-proof aircraft, lounge and airport interiors, technology-enabled experiences and new service concepts that are the foundation of the airlines' customer experience.
"Earning an internationally recognised reputation for creating bespoke guest experiences and being awarded as number #3 on the Future Travel Experience Airline Passenger Experience Global Power List, Mr. Dimitrov has held various senior executive and advisory roles in Canada and internationally including Chief Operating Officer at Air Italy, Chief Customer Experience Officer Air Italy, and Chief Guest Experience Officer at WestJet, and presently as Chief Officer Customer Experience at Qatar Airways."
Qatar Airways has historically taken equity positions in foreign carriers and there is undoubtedly speculation as to the strategic intent of this appointment.
