WestJet Acquires Shell Aviation's First SAF in Canada

WestJet 737 MAX 8

In an effort to meet its net-zero emissions goal by 2050, WestJet announced that it has purchased the first Sustainable Aviation Fuel (SAF) supplied in Canada by Shell Aviation.

"WestJet is committed to enhancing our position as a first mover in sustainability technologies. Just as we pioneered advancements in Winglets and drag reduction, WestJet proudly stands as the first airline to acquire SAF by Shell in Canada," said Angela Avery, WestJet Group executive vice president and chief people, corporate and sustainability Officer. "Thanks to Shell's world-class fuel supply chain and WestJet's proven track record in sustainability, this first step sets the stage for future collaboration and innovation to encourage investments in this important lever for decarbonization."

"With the right regulatory and investment environment, SAF remains one of the more viable and scalable in-sector options for reducing emissions in the 2050 timeframe and has the potential to reduce lifecycle emissions by up to 80% when used neat, compared with conventional aviation fuel," WestJet said in a statement.

"We are delighted to supply WestJet with SAF, as we continue to support our customers on their decarbonization journeys, while simultaneously building out the supply chain in Canada to enable more customers to access SAF," said Christine Bassitt, GM, Shell Aviation, Americas.

To supply WestJet with SAF, Shell Aviation uses a program called Avelia.

"Avelia uses blockchain to provide clear and transparent tracking of the environmental attributes of SAF delivered into the aviation fueling network. Environmental attributes can be allocated to both airlines and business customers while avoiding issues such as double counting.

"This means corporations can confidently view verified lifecycle emissions reductions from SAF today while working to establish sufficient SAF to meet their future net zero or science-based targets," the airline stated.

Westjet shared that its focus areas for sustainable aviation include reducing emissions intensityprogressive fleet modernization plans and advocacy for sustainable aviation fuel production in Canada.


You may also like
pilots stand in solidarity at person airport
Ratcheting Up: Hundreds of Air Canada Pilots Picket
Air Canada pilots took part in major picketing action across the country on 27AUG as they attempt to pressure the airline ...
Globus Family of Brands Expands Canadian Sales Team
The Globus family of brands is strengthening its Canadian sales team by appointing BDMs Gina Goranson in the west and Elaine ...
Direct Travel Advisor Sue Pechtel Celebrates 50 Years in Travel
Last week in Edmonton, Direct Travel advisor Sue Pechtel celebrated her 50th anniversary in the travel industry with around 90 friends, ...
Industry Partners Support ACTA Summit with Prizing and Sponsorships
ACTA has announced the grand prizes for the 2024 ACTA Summits, which include Air Canada, Riverside Luxury Cruises, CroisiEurope Cruises, and ...
Cruise Boom Driven by Need for Ease, Despite the Price
While segments of the travel industry are talking about a slowdown, cruise lines have increased prices and still see record numbers, ...

Talk Back! Post a comment: