KLM Royal Dutch Airlines had unveiled a multi-year partnership with the Toronto Football Club (TFC) as the team's official international airline.
"This collaboration marks a significant step forward in KLM's commitment to Ontario," KLM stated in a press release.
"By partnering with Toronto FC, KLM aims to deepen its ties within the community and provide fans of the beautiful game with even more memorable experiences in the years to come."
As part of the partnership, KLM will be the title sponsor of the Tunnel Club at BMO Field.
KLM added that it drew its inspiration from the KLM Crown Lounges in Amsterdam and the newly renovated one at Toronto Pearson Airport. The airline will reimagine the space to provide an "unmatched experience for fans."
In addition to the Tunnel Club, KLM will launch a season-long contest open to the public, giving fans the chance to win seats in the KLM field-side section, access to the KLM Tunnel Club, and airline tickets anywhere in the world where KLM flies.
"As KLM celebrates 50 years of presence in Toronto, we are thrilled to embark on this journey with Toronto FC as their official international airline," said Jean-Eudes de La Bretèche, country manager of Air France - KLM Canada.
"With our extensive network connecting travelers to over 60 countries and more than 160 destinations worldwide, this partnership represents an opportunity for us to unite fans across borders and create lasting memories together.”
Jordan Vader, SVP of Global Partnerships, MLSE, said, “TFC’s All For One identity means bringing fans from all backgrounds and regions together, making our partnership with KLM airlines who are experts in connecting people across the world, a seamless fit.
“We look forward to working together to reimagine the KLM Tunnel Club and delivering unforgettable contest opportunities, further investing in our fans and members’ experience whose support is instrumental to our team.”
