Air Transat had something special in store for travelers heading to Brussels from Montreal-Trudeau International Airport on May 5, with a Wonka-themed flight celebrating the arrival of the movie on the airline's in-flight entertainment system. The whimsical experience was the result of a first-time collaboration between Air Transat, Warner Bros. and Quebec-based Chocolats Favoris.
- The excitement began at the gate, where a custom cart overflowed with chocolates, candy, cotton candy and balloons – all key elements of the Wonka universe.
- A special raffle was also held, with one lucky passenger winning an " Air Transat Golden Ticket" for a trip for two.
- The crew sported special Wonka accessories throughout, while the film's soundtrack set the tone during boarding.
- Inside the plane, the Wonka theme continued with customized Wonka-themed wraps and decals placed on the overhead bins and lavatories.
- During the flight, passengers were able to watch the box office sensation Wonka, starring Timothée Chalamet, and were treated to a custom-made chocolate bar by Chocolats Favoris.
Valérie Martin, Director of Marketing, Brand and Commercial Activities at Transat enthusiastically shared her perspective on this unique flight:
“At Transat, we believe in the transformative power of travel. This Wonka-themed activation was an opportunity for our passengers to create lasting memories they will smile about long after their flight has landed. These highly targeted, passenger-focused, co-branded collaborations with other great Quebec brands like Chocolats Favoris authentically differentiate us as an airline and remind everyone that travel is about more than just getting away from it all – it's about the journey and the magic along the way.”
