Wyndham Hotels & Resorts is celebrating the first groundbreaking of its new extended-stay brand in Plano, Texas. Currently operating under the working title Project ECHO, the brand has 72 hotels in the development pipeline as of the end of the second quarter.
"This is a milestone moment for Wyndham, as we break ground on our first hotel under this innovative, extended-stay hotel brand," said Geoff Ballotti, president and chief executive officer, Wyndham Hotels & Resorts.
"Demand for extended-stay accommodations continues to surge as interest continues to grow among both guests and developers. As the nation's leader in economy and midscale hotel accommodations, this is the ideal time to introduce a cost-friendly and all-new-construction brand, starting with this important and growing Texas market."
The Plano, Texas prototype of the new extended-stay hotel brand will have 124 rooms, including single- and two-queen studio suites with kitchenettes, and is close to the shopping, dining and outdoor offerings of Dallas nearby. The hotel is expected to open in the second half of 2023.
"This new development will offer a modern, extended-stay product with all the conveniences of home for both leisure and business travellers visiting north Texas," said Ian McClure, chief executive officer, Gulf Coast Hotel Management. "We were attracted to Wyndham for this project due to their expertise, and how this new brand is custom-designed with the developer in mind."
For more information, visit www.projectecho.wyndhamhotels.com.
