Hyatt Hotels Corporation announced on 14DEC the integration of 20+ European Inclusive Collection resorts into the World of Hyatt loyalty program, as well as the rebranding of AMR Collection to Inclusive Collection, part of World of Hyatt.
In the last four years, Hyatt has doubled the number of luxury rooms and tripled the number of lifestyle and resort rooms in its global portfolio. “Since Hyatt’s acquisition of Apple Leisure Group in 2021, we have been thoughtfully integrating AMR Collection brands into the Inclusive Collection and the World of Hyatt loyalty program,” said Erica Doyne, senior vice president of marketing & communications, Inclusive Collection, Hyatt. “As of today, all brands that were previously part of AMR Collection will now live under the Inclusive Collection umbrella, alongside Hyatt Ziva and Hyatt Zilara. With this latest milestone, we’re unifying our complementary brands under one portfolio and continuing to capture the unwavering leisure demand.”
Hyatt’s portfolio of nine global all-inclusive brands includes Hyatt Ziva, Hyatt Zilara, Zoëtry Wellness & Spa Resorts, Secrets Resorts & Spas, Breathless Resorts & Spas, Dreams Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts and Sunscape Resorts & Spas brands.
World of Hyatt Offers More Global Leisure Travel Options Through Expanded Footprint World of Hyatt cites its large portfolio of all-inclusive resorts and increasing member base as factors in its drive to expand business to European destinations.
Upcoming Openings in Europe
Five all-inclusive resorts in Bulgaria’s Black Sea destinations, Sunny Beach and Obzor, are expected to open in 2023 and 2024. The properties are expected to be branded Secrets Resorts & Spas, Dreams Resorts & Spas, Breathless Resorts & Spas and Alua Hotels & Resorts and will bring Hyatt’s all-inclusive brand to Eastern Europe.
The first Dreams Resort & Spa in Portugal’s island of Porto Santo in Madeira will further strengthen Hyatt’s European brand footprint with a planned 2024 opening.
In addition, Hyatt Vivid Hotels & Resorts, the newest brand under the Inclusive Collection portfolio, is designed for travellers looking for more down-to-earth adults-only, all-inclusive vacations. The brand will offer dining, wellness, nutrition classes, as well as activities and entertainment in a more relaxed, casual setting.
For more information, please visit World of Hyatt
