(l-r): Frank DeMarinis, Red Tag Vacations; Zeina Gedeon, CEO Air Canada Vacations; Sandra Lombardi, Red Tag Vacations
(l-r): Ranya Bakhit, ACV;
Ruby Silvertown and Ilana Valo, The Travel Network; Susan Lawson, ACV
(l-r): Suzanne Christie, Open Jaw; Nathalie Tanious, ACV; Nina Slawek, Open Jaw; Rob McChlery, ACV
(l-r): Nino Montagnese, ACV; Stephanie Anevich and
Brian Robertson, Vision 2000
Sofia is partial to having Europe served to her on an Air Canada Vacations platter. She’s been lounging around the continent as ACV’s guest – London, Paris, Milan, Rome – shopping, eating, wining, and romancing. Fortunately, she does kiss and tell. Her European escapades are all documented in a blog which is being flogged around town in a travel industry first – a social media product launch.
At a recent red carpet soiree, another ACV tell-all - Dame Gedeon – informed a cozy crowd of Sofia wannabes that the innovative summer promotion is a manifestation of her fantasy alter ego. The distinctive black & white & red pouty lipped creative can be found on billboards, banner ads, facebook and twitter. The gal is busy. And, from the activity on her facebook page, popular.
Toronto was the last stop for ACV’s soft sell cocktail tour of Canada. And according to industry participants, not a difficult product to present to clients. The general consensus is that among Sofia’s many attributes, the Air Canada aircraft looms large.
