Holland America Beats Coronavirus Blues with Alaskan Fun
with Vickie Sam Paget

With fearful clients and daily cancellations causing consternation, it would be pretty easy for a travel agent to allow all the coronavirus doom and gloom to swallow them up right now -- but not if they were at Holland America Line’s Alaska Cruise and Travel Show at Vancouver’s Fairmont Waterfront.

Holland America Line president Orlando Ashford with his Siberian husky, Spike.

More than 2,000 adventure-driven, hand sanitizer-toting travellers attended the show, demonstrating that the lure of the Last Frontier is greater than the fear of COVID-19.

They were rewarded with one of the best welcomes in the business -- with a host of presentations, musical acts, axe-throwing and gold-panning classes and plenty of s’mores to eat!

“Think about it -- it's a Saturday and we've had over 2,000 people register for this,” enthused Holland America Line president Orlando Ashford, who attended the show with his Siberian husky, Spike. “This place has been jam-packed all day with people dreaming about Alaska and I'm ecstatic because we honestly didn't know, given everything that's going on with coronavirus, whether people were still going to come or not.

Holland America recognizes CruisePlus Travel & Tours sending 100,000 guests onboard.


“Yes, this is a challenge. Yes, these are unprecedented times. But at the same time people still want to travel. The cool thing is that they have not lost their ambition to travel. 


“Now whether they choose to go this year or go next, Alaska will be here and Holland America Line will be here to take them. For those that want to go now we have programs in place so they can book with confidence. We’re relaxing some of our cancellation rules because things are changing daily. So you can book and then if something changes and you're uncomfortable, you can cancel and shift it to another location or another time. 

Panning for gold at the Alaska Cruise and Travel Show.

“Hopefully that helps travel agents, because travel agents are critical to my business. Three-quarters of our bookings come through travel agents because our cruises tend to be a little more intricate and longer than others. So our guests are generally not the type of cruisers who just go online and book. Our guests are travellers and they really want to experience, touch, feel and taste a destination -- and travel agents are a key in helping them to maximize their access to the places that they want to go.”

World champion lumberjack Boone Sheer throws some axes.

Nanette Padero, Holland America BDM.

Open Jaw’s Vickie Sam Paget finally gets her hands on Spike the Siberian husky.

Vickie Sam Paget

Vickie Sam Paget Western Correspondent

Hailing from the UK, Vickie Sam Paget is a travel and tourism storyteller located in Vancouver, BC. When she’s not on the road, creating engaging travel content or gazing at the North Shore Mountains, you can usually find her curled up with a good book or sipping a pint of the good stuff in her local Irish bar.


You may also like
pilots stand in solidarity at person airport
Ratcheting Up: Hundreds of Air Canada Pilots Picket
Air Canada pilots took part in major picketing action across the country on 27AUG as they attempt to pressure the airline ...
Globus Family of Brands Expands Canadian Sales Team
The Globus family of brands is strengthening its Canadian sales team by appointing BDMs Gina Goranson in the west and Elaine ...
Direct Travel Advisor Sue Pechtel Celebrates 50 Years in Travel
Last week in Edmonton, Direct Travel advisor Sue Pechtel celebrated her 50th anniversary in the travel industry with around 90 friends, ...
Industry Partners Support ACTA Summit with Prizing and Sponsorships
ACTA has announced the grand prizes for the 2024 ACTA Summits, which include Air Canada, Riverside Luxury Cruises, CroisiEurope Cruises, and ...
Cruise Boom Driven by Need for Ease, Despite the Price
While segments of the travel industry are talking about a slowdown, cruise lines have increased prices and still see record numbers, ...

Talk Back! Post a comment: