Sunwing has announced that it is collaborating on a campaign marketing its Summer program with content creators Clive Felice of Dads with Attitude, Toronto-based family man and self-proclaimed “CEO of Sarcasm”, and Anthony “Antho” Tran, Montreal-based content creator, podcaster and first-time all inclusive getaway-goer.
The new campaign is a series of what the tour operator is calling "in-the-moment, humourous videos and social media content through street-style interviews and first-hand experiences in destination. Through thoughtful questions and sharp wit, Clive and Antho will help Sunwing bring feel-good moments from the city streets to paradise in a variety of fun and dynamic ways."
“We’ve got an exciting summer planned and we’re thrilled to kick off the season with Clive Felice and Antho Tran to help deliver the feel-good experiences our customers are craving,” said Samantha Taylor, Chief Marketing Officer for Sunwing Travel Group. “Recent research has shown that travel is a leading source of Canadians’ most impactful moments, and between great deals on the resorts they love and amazing giveaways they won’t want to miss, we’re committed to helping to ensure our customers can make unforgettable memories in the tropics this summer.”
Clive Felice of Dads with Attitude says, “I love the excitement of meeting new people, seeing their true personalities and listening to the funny stories they have to share. Working with this brand to bring Canadians’ stories to light and ask the questions we don’t normally is a great way to bring the fun this summer, and I’m honoured to be collaborating with the Sunwing team.”
Clive gives his followers a sneak peek at what’s to come this summer with Sunwing as he took to the streets of Toronto to ask locals the burning question: “Summer vacations – with or without kids?” His first video is at the following link: https://www.instagram.com/p/CrONoXLxNiL/.
Antho Tran is taking a different approach from his unique lens – hearing from fellow Canadians on what he can expect and look forward to on his first all inclusive getaway. “I'm really excited for my first all inclusive experience with Sunwing and to share it with my partner. There's so much to look forward to, from all-you-can-eat meals to discovering new places and activities on excursions with my girlfriend!”
Antho talks to Montrealers about how he should prep for his first all inclusive vacation. His first video is at the following link: https://www.instagram.com/p/CrOUNJeA0c3/.
Canadians will discover more content from Clive and Antho on their Instagram and TikTok channels that will continue throughout the summer months.
Sunwing will also feature promotions to popular destinations. Customers can take advantage of offers including under CAD $999 deals on packages during the tour operator’s Summer Starts Now Sale. Sunwing will also be running contests and spur-of-the-moment giveaways throughout the summer.
